ID: 20187

Nhận biết (M1)

A study by Augusta D. Gaspar and Joana Carneiro Pinto found that a bank’s corporate social responsibility (CSR) efforts, including environmental and social campaigns, improve its corporate image. When CSR was mentioned in bank marketing strategies, favorability scores assigned by study participants tended to __________ the scores assigned by participants when CSR wasn’t mentioned.

Which choice completes the text with the most logical and precise word or phrase?


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