Nhận biết (M1)

Given a growing market in organic foods, grocery stores want to understand what factors make organic food options more appealing to customers than nonorganic foods, including placement in a store, pricing, and advertising. According to some studies, social media posts and dedicated organic product sections are among the most effective ways to increase sales of organic foods. However, most interventions have had varied success: for instance, price reductions and in-store promotional messaging have been found to be effective only for certain categories of customers buying organic foods of only certain types, and only in some stores. This finding suggests that grocery stores hoping to improve their performance in the growing market would most benefit from ______

Which choice most logically completes the text?

• A.

  instituting rotating price reductions on organic foods to draw customers' attention to different products at different times.

• B.

  gathering information about localized customer preferences to deploy sales tactics for organic foods more strategically at each store.

• C.

  ensuring that organic products are clearly distinguished from nonorganic products in terms of messaging, placement, and price.

• D.

  combining in-store promotional messaging with social media messaging to ensure customers are aware of certain features of organic products.